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11 Jan 2025As KEDA's "globalization" deepens, more of its businesses are expanding globally. Promoting these businesses and boosting brand awareness requires marketers to work tirelessly. With faith and ambition, they measure the world with their feet and serve customers with dedication, aiming to showcase KEDA’s diverse brands and rich business portfolio on the global stage.
| Cross-Sector Expansion, Global Layout Achieves Results
International Sales Team
Extrusion Press Division, HLT&DLT
International Sales Team
Extrusion Press Division, HLT&DLT
In 2024, HLT&DLT Extrusion Press Division's international sales team signed several landmark contracts. These include the 3000T extrusion production line project for Japan's YKK Group in India, marking the division's first international complete production line project; the 6000T extrusion press contract with Taiwan's Leapwell Technology, the 6000T extrusion press is the largest tonnage extrusion equipment in the Taiwan market, it is also the largest tonnage extrusion press contracted by the Extrusion Press Division’s international marketing team in 2024; and the 2000T extrusion press contract with South Korea's Hyundai Group’s ALUKO Group for its Vietnam factory, marking the entry of HLT&DLT extrusion presses into the high-end customer market.
With the team's continuous efforts, the sales performance in 2024 has seen remarkable growth. Compared to last year, the signed orders' sales growth rate has reached 30%, exceeding the annual target by 37%. The number of customers signing orders has surged from 3 last year (including two Chinese-funded companies) to 14, with the proportion of local companies rising from 33% to 79%. The market coverage has expanded from 3 countries/regions to 9, including key markets in Southeast Asia, the Middle East, Eastern Europe, and South Asia.
The International Sales Team 's outstanding performance in 2024 is the result of their consistent market development and team-building efforts. Over the past year, the team participated in multiple international exhibitions and aluminum technology forums to actively explore key markets. Team members traveled to 18 countries and regions all year round and established an office in India and a service station in Vietnam, providing strong support for a deeper understanding of local markets and customer needs.
In 2024, the International Sales Team established three major sales areas (Middle East and Africa, Europe and the United States, and Asia) based on market characteristics and needs, with dedicated team members responsible for each area to ensure smooth market operations. Additionally, the team strengthened professional training, learning product expertise and business negotiation skills while on the job. Based on work requirements, they actively proposed training content requirements to the technical department, organized unified professional and technical knowledge training, and continuously improved the team's overall capabilities.
| Focusing on New Racetracks, Creating New International Success
Mr. Zhaojun DING
Mr. Zhaojun DING
Assistant to General Manager, Quanitech Material Ltd.
Since Mr. Zhaojun DING took over the overseas Chinese and African markets of Quanitech in September 2023, he has visited 16 countries in the sales area within a year. He conducted on-site inspections of customer production configurations and needs, recommending suitable products. His efforts gained customers' high trust and established a strong "barrier" for the company in a competitive market, laying a solid foundation for addressing cutthroat competitions from competitors.
In customer development, facing the diverse needs of different markets and personalized customer requirements, DING made targeted plans and pursued every opportunity with determination. His efforts led to the successful development of 8 new customers, adding 26 machines to the portfolio.
Under DING's leadership, Quanitech's market share in the Chinese and African sales areas exceeded 60%, with a customer cooperation rate surpassing 70%, outpacing competitors. By October 2024, sales had already exceeded last year's total, with a projected growth of 25% to 30%. These achievements reflect DING's keen market insight and precise understanding of customer needs.
Faced with competitors' low-price strategies, DING chose not to follow blindly. Instead, he calmly analyzed the situation and implemented targeted strategies to position the company's products as superior in quality in customers' minds. This approach successfully protected the company’s pricing structure, market share, and profit margins.
During critical market changes and staff vacancies in Bangladesh, DING, along with Mr. Jiaheng WU, general manager of the Indian sales area, took on the responsibility of managing the new market. DING not only stabilized existing customers but also developed new ink and glaze customers, showcasing his exceptional professional qualities as a marketer.
DING recognizes the importance of team growth and actively organizes specialized training on product technology and problem-solving. DING ensures team members understand both their strengths and challenges, becoming familiar with product advantages to provide better production solutions for customers. Under his leadership, the team has made significant improvements in both business capabilities and work efficiency.
| Braving Africa to "Sell the Sun"
Mr. Ji SUN
Mr. Ji SUN
General Manager of East Africa Sales Region, International Sales Department, Anhui KEDA Smart Energy
After joining Anhui KEDA Smart Energy, Mr. Ji SUN focused on market development in Africa. Recognizing the continent's power supply shortages and weak grid infrastructure, he took the initiative and led the team to achieve outstanding results.
The official establishment of Anhui KEDA Smart Energy Technology Kenya KEDA SOLAR Company on May 18 marked a significant step in the company's business development in Africa. In 2024, SUN led the team to participate actively in professional exhibitions in Nairobi, Kampala, and Guangzhou, and even gave an interview to Uganda International TV, securing valuable exposure for Anhui KEDA Smart Energy and its products.
SUN formulated targeted optical storage and charging system solutions or distributed photovoltaic power station plans for local industrial and commercial customers in the vast African market. SUN also provided household storage products for high-income individuals in the Great Lakes region of East Africa. With his language advantage and diligent work attitude, he travels extensively throughout the year to countries like Kenya, Tanzania, Uganda, and Mauritius, continuously expanding his business. With his efforts, Anhui KEDA Smart Energy 's business in Africa has made significant progress, signing contracts totaling over 3MW and achieving a profit margin of 20%. SUN also successfully promoted cooperation with associations and enterprises such as the Nairobi Real Estate Association, Huishang Association, China State Construction, China Railway, and Jiangxi International, laying a solid foundation for Anhui KEDA Smart Energy 's deeper development in Africa.
Amid the rapid growth of the African BIPV (Building Integrated Photovoltaic) market, SUN adapts his work schedule to meet customer needs. From Monday to Friday, he focuses on visiting local African clients, while on weekends, he visits Chinese clients. During busy times, he even travels to three different locations in one day. Despite cultural differences, he proactively adapts, learns, and immerses himself in local practices, overcoming communication barriers effectively.
